Step-by-step Process

  1. Technical Resources call (Required Attendees)
    • Person who can edit DNS for your domain, often the person who has access to the domain registry account where the domain was setup.
    • Person with access to GTM or to the website code. For example who can edit a Shopify Theme.
  2. DNS technical set up: We will walk you through the required steps. That will end up creating a subdomain like
  3. Facebook Business Manager admin access to the Pixel. We will use that to test and create a CAPI Access Token.
  4. Back-end set up: one day set up by EQ C&C.
  5. Data! Raw data sent to you for your marketing and analytic needs and to Facebook via CAPI.

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