- Technical Resources call (Required Attendees)
- Person who can edit DNS for your domain, often the person who has access to the domain registry account where the domain was setup.
- Person with access to GTM or to the website code. For example who can edit a Shopify Theme.
- DNS technical set up: We will walk you through the required steps. That will end up creating a subdomain like landing.yoursite.com.
- Facebook Business Manager admin access to the Pixel. We will use that to test and create a CAPI Access Token.
- Back-end set up: one day set up by EQ C&C.
- Data! Raw data sent to you for your marketing and analytic needs and to Facebook via CAPI.