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1st party vs server side tracking
Keep you own data
Why Shopify CAPI isn't enough
First Party tracking party
Campaign data parameters
Queries and charts
Facebook post click user activity
Shopify 404 hurting your ad data

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1st party vs server side tracking
Keep you own data
Why Shopify CAPI isn't enough
First Party tracking party
Campaign data parameters
Queries and charts
Facebook post click user activity
Shopify 404 hurting your ad data

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